GROW NY: Incrementality, creativity and performance branding
WatchSpeaking
Talks built from real ad accounts
I've spoken at YouTube, Google, Amazon, Facebook, SMX and a lot of rooms in between.
Every talk comes from campaigns I actually ran, the wins and the tests that flopped.
Your audience leaves with something they can try the next morning.
Where I've spoken
On stage at YouTube, Google, Amazon and Facebook
Plus SMX, Pubcon, MediaPost and more.
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What I talk about
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Performance branding
I coined it at Purple. Your brand ads should sell, and your sales ads should build the brand.
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YouTube and video ads
Why the first five seconds are the most valuable impression on the web.
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Amazon ads
How ads off Amazon grow sales on Amazon.
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Crowdfunding launches
Using Kickstarter and Indiegogo to prove demand before you scale.
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Attribution and incrementality
What to trust when every platform takes credit.
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Paid search
Finding the wasted spend hiding in your accounts.
On stage
Talks and events
- GROW NY, main stage with Vibe.co
- NextNW Engage · Why Pay for Non-Brand Search When You Can Dominate with Video?
- Resonate Keynote: Leveraging Video: From Product Seller to Brand BuilderPaid Advertising's Impact on Organic Rank
- SMX West · Amazon advertising
- SMX Advanced ROAS and attributionMaximizing the Impact of Online Video AdsBlowing Up Revenue and Leads Through Mobile CRORethinking RetargetingDiversifying Your Retargeting: Going Outside AdWords
- YouTube & Google · YouTube for performance marketers
- MediaPost TV & Video Insider Summit · How Purple Went From Zero to Public in 2 Years Using Video
- Blue Ribbon Mastermind
- VidSummit · Video Campaign Strategies That Lead to $1 Billion Valuation
- Amazon Pay Merchant Summit · Viral Marketing with OnPurple.com
- Pubcon
- MediaPost Search Insider Summit
- Facebook · Attribution panel, with speakers from Airbnb and other brands.
Watch and listen
Leveraging Video: From Product Seller to Brand Builder (Resonate keynote)
WatchHow Purple Went From Zero to Public in 2 Years Using Video
WatchDigital commerce marketing in the time of COVID-19 (Live with Search Engine Land)
WatchThe Key To Scaling YouTube Ads With Bryant Garvin
WatchI also co-hosted Stack the Odds with Jay Leishman.
Want me on your stage or your show?
Tell me about your event or podcast. I'll reply by email.