Year in Review

What the 30 days cover

1. Kickoff, and access to the ad accounts, the analytics, and the commerce data you actually run.
2. We go through channels, creative, and measurement over the last 12 to 13 months.
3. Several working calls. I share a finding the day I find it.
4. A 90-day plan. What to do, in what order, and who does it.
5. Then you pick how to run it: Fractional CMO, Weekly advisor, or Hands-on work.

If a number won't change what we do, it stays out of the plan.

What you leave with

Each finding has the number, why it happened, and what to do next. Platform ROAS is not the whole read. Blended MER, brand search, and a real test are how we decide what's true enough to bet on.

The audit I think about most found $396K+ in spend making $42K in revenue, and 288,000+ search queries losing them money. And in 2014 I opened an account where automated bidding had run with no cap for seven months, because nobody was looking. That story is here.

The longer version is on What to measure.

How to begin

If 30 days feels like too much to start, start with a 90-minute Live Audit Call.

Questions

What do you review?

The last 12 to 13 months. Channels, creative, and measurement, with your team in the work.

How long does it take?

30 days. Several working calls. I tell you what I find when I find it.

What do I get?

A 90-day plan in order. What to do, who does it, and what we are willing to let fail.

How do we start?

With a call. Book a free intro call, or come from a Live Audit Call. The full data pull starts once we agree to work together.

What does it cost?

Pricing on request. We agree the scope on the call.