Fractional CMO

What I own

I make the big calls with you, like what we spend, what we cut, which channels earn their budget, and whether the ads are building a brand.

I've sat in it full time. Groove Life went from $3M to $50M+ across the years I was consultant and then CMO. Fractional means you get that same work for part of the week, without paying for a full-time CMO.

We usually do a Year in Review first, so the first week already has a plan. If your team can run it, look at Weekly advisor. If you want me doing the work in the ad accounts, look at Hands-on work.

I judge the work by what the brand drives

Net profit comes first. After that, I look at everything the brand drives, like brand search, direct traffic, organic search and blended MER, not just platform ROAS. I call that performance branding.

The brands I do my best work with are DTC, roughly $10M to $100M. If you're earlier than that, a free intro call will tell us both pretty fast.

• Results
• The playbook
• What to measure
• Paid Advertising You Suck!, the 2014 argument this grew out of

Questions

What do you own?

The plan, the channel mix, the budget, and how the team spends its time.

How much time?

About half a day a week, plus a couple of calls.

Who is it for?

A DTC brand around $10M to $100M that wants an operator in the seat. I keep 3 to 4 retainer clients at a time.

How do we start?

Usually after a Year in Review, so the 90-day plan already exists. If you want to talk first, book a free intro call.

What does it cost?

Pricing on request.