Blog
Blog
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AdWords Smart Goals Built For Dumb Asses
A 2015 argument that Google's Smart Goals were a black box, not measurement. Google wanted to pick your goals for you. Automated bidding works a lot like that today.
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Don't look like every other ad
My 2014 vlog on writing ads that stand out on a page full of lookalikes, plus what's changed on Meta since.
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Phrase match is dead
A 2014 post on why proven keywords should get the budget.
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Be the expert you claim to be
A 2014 vlog on lazy PPC, an agency that left automated bidding uncapped, and why marketers should teach clients instead of hiding the work.
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Paid Advertising You Suck!
My 2014 case that paid ads build long-term customers too. It's the early version of what I now call performance branding.
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The car ad I wrote when I was bored
I got bored and wrote a Craigslist ad for my car. It sold in a day.
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Google trains you
A 2012 piece on how Google trains users and advertisers.