Live Audit Call | Bryant Garvin

What we do

You book the call and pay up front.
You fill out a short questionnaire before we get on. Goals, who's on the team or at the agency, and access.
We spend 90 minutes inside the ad accounts and the analytics. I'm looking for the stuff that's been sitting there because nobody pulled the report.
We record it if you want, so the people who missed the call hear the reasoning.
If the gaps are structural, the next step is a Year in Review.

You should be able to act the same week.

Why I do it live

The one I still think about was a publicly traded company. The CEO asked me how they spent $396K+ to make $42K. I pulled the search query report. Over 288,000 queries from that year were losing them money. I selected all of them and added them as negatives while he watched.

He almost fell out of his chair. "Wait, that's all it would have taken?"

In 2014 I opened an account where an agency had left automated bidding on, with no max CPC, for seven months. The brand blamed AdWords. The channel was fine. Nobody had looked. That rant is still up: Be the expert you claim to be.

Read these next

Year in Review, when 90 minutes isn't enough
What to measure
YouTube and video ads
Amazon ads
The $396K+ audit
Smart Goals, 2015. Black-box goals were a bad idea then too

Questions

What is a Live Audit Call?

Ninety minutes in your ad accounts and analytics, with both of us looking at the screen. I show you where the money is leaking and where you're leaving some on the table.

What do I need before the call?

A short questionnaire. Goals, who's on the team or at the agency, and access to the accounts. You fill it out before we get on.

Is the call recorded?

If you want it recorded, yes. Then the people who weren't on the call can hear the reasoning.

What happens after?

You leave with specific moves you can make that week. If the gaps are bigger than 90 minutes, the next step is a Year in Review.

What does it cost?

Regular price $3,333. Q4 special $1,777 through Nov 15.

$1,777 is my Q4 special through Nov 15. Then it goes back to $3,333.

You pay when you book.

Open the booking page