Services
Weekly advisor
One or two calls a week. Your team does the work. I keep the plan, the tests, and the measurement honest. Pricing on request.
Book a callWhen this fits
You already have people who can build the campaigns, cut the edits, and ship the pages. You want someone who's scaled brands like yours before, and who'll tell you on the call when something isn't working.
We get in the accounts, the ads and the blended numbers. We decide what keeps running, what stops and which tests get at least 10% of the budget, knowing they're allowed to fail.
Most of these start after a Year in Review, so every call works off the 90-day plan. If you need me owning the plan and the team, that's the Fractional CMO seat. If you need me doing the work in the ad accounts, that's Hands-on work.
You could be 100% right. Let's test it.
Questions
How is a weekly advisor different from a fractional CMO?
Your team does the work. I'm on one or two calls a week to keep the plan honest. The Fractional CMO seat owns the plan, the mix, the budget, and the team.
Who is it for?
A team that can ship the work and wants a senior operator on the weekly calls. DTC brands around $10M to $100M.
How do we start?
From the Year in Review, or a free intro call if you already know the shape of the problem.
What does it cost?
Pricing on request. You don't pay anything until we agree on the work.