Bryant GarvinBryant Garvin is a fractional CMO for DTC brands with 21+ years in performance marketing, from Lycos to Purple, Groove Life and Ozlo. He coined performance branding.https://bryantgarvin.com/en-usAdWords Smart Goals Built For Dumb Asseshttps://bryantgarvin.com/ppc/adwords-smart-goals-built-for-dumb-asses/https://bryantgarvin.com/ppc/adwords-smart-goals-built-for-dumb-asses/A 2015 argument that Google's Smart Goals were a black box, not measurement. Google wanted to pick your goals for you. Automated bidding works a lot like that today.Tue, 15 Dec 2015 00:00:00 GMTDon't look like every other adhttps://bryantgarvin.com/ppc/blue-ppc-ad-copy-ppc-vlog-episode-2/https://bryantgarvin.com/ppc/blue-ppc-ad-copy-ppc-vlog-episode-2/My 2014 vlog on writing ads that stand out on a page full of lookalikes, plus what's changed on Meta since.Tue, 06 May 2014 00:00:00 GMTPhrase match is deadhttps://bryantgarvin.com/ppc/phrase-match-dead-long-live-modified-broad-match/https://bryantgarvin.com/ppc/phrase-match-dead-long-live-modified-broad-match/A 2014 post on why proven keywords should get the budget.Fri, 04 Apr 2014 00:00:00 GMTBe the expert you claim to behttps://bryantgarvin.com/ppc/ppc-rant-episode-1-integrity-intelligence-ppc-community/https://bryantgarvin.com/ppc/ppc-rant-episode-1-integrity-intelligence-ppc-community/A 2014 vlog on lazy PPC, an agency that left automated bidding uncapped, and why marketers should teach clients instead of hiding the work.Fri, 28 Mar 2014 00:00:00 GMTPaid Advertising You Suck!https://bryantgarvin.com/ppc/paid-advertising-you-suck/https://bryantgarvin.com/ppc/paid-advertising-you-suck/My 2014 case that paid ads build long-term customers too. It's the early version of what I now call performance branding.Wed, 12 Mar 2014 00:00:00 GMTThe car ad I wrote when I was boredhttps://bryantgarvin.com/marketing-2/when-marketers-are-bored/https://bryantgarvin.com/marketing-2/when-marketers-are-bored/I got bored and wrote a Craigslist ad for my car. It sold in a day.Mon, 10 Mar 2014 00:00:00 GMTGoogle trains youhttps://bryantgarvin.com/2012/06/20/google-pavlovs-dogs-the-user-and-the-advertiser/https://bryantgarvin.com/2012/06/20/google-pavlovs-dogs-the-user-and-the-advertiser/A 2012 piece on how Google trains users and advertisers.Wed, 20 Jun 2012 00:00:00 GMT