Services
Start small. Then pick how we work.
For DTC brands at roughly $10M to $100M. I keep 3 to 4 retainer clients at a time. Pricing on request.
Book a callThe offers, in order
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01 · 15 min · Free
Free intro call
We talk for 15 minutes. If I can help, the next step is obvious.
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02
Live Audit Call
90 minutes in your accounts. We find the waste and the missed money.
Regular price $3,333. Q4 special $1,777 through Nov 15.
$1,777 is my Q4 special through Nov 15. Then it goes back to $3,333.
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03
Year in Review
30 days on the last 12 to 13 months. You leave with a 90-day plan.
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04
Fractional CMO
About half a day a week. I own the plan, the mix, the budget, and the team.
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05
Weekly advisor
One or two calls a week. Your team runs it.
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06
Hands-on work
I do the work in your ad accounts, with your team, on the 90-day plan.
The channels
These are the places I go deep. Each one ends in a Live Audit Call, except launches, which start with a conversation.
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What to measure
Which numbers to trust, starting with net profit and blended MER.
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YouTube and video ads
Video ads that sell now and lift brand search.
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Amazon ads
Ads that feed organic rank. Four campaigns, one job each.
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Crowdfunding launches
Kickstarter, then Indiegogo, then DTC. Starts with a conversation.
Numbers, then what to do
Every finding has the number, why it happened, and what to do next. I'd rather be in the account with you than send you a deck with a logo on it.
I call the whole system performance branding. The page is What performance branding means. The rest of them are on the Playbook.